Rugby union in the heart of Australia continues to beat harder than ever thanks to the Dingo Cub Social 10s and Central Australian Rugby Union (CARU).
Played out of Anzac Oval, the Social 10s has grown exponentially since 25 players turned up for the inaugural event on November 18.
Last Saturday saw more than 300 people attend with the carnival-style atmosphere drawing players both within and new to the rugby community.
"Everyone’s itching to play some rugby. We had random people turning up last week to have a go and it really showed there's thirst for rugby in Alice Spring," Dingo Cubs president Xavier Martin said.
"We had an Aussie Rules club come down too with South Alice and they got a fair bit of attention when they jumped on for a run.
"People had smiles from ear to ear and10s is just great. It gets the big boys involved, it's only 10 minute halves and that makes it open for everyone.
We're really trying to make it like a festive carnival day atmosphere, put heaps of chairs, flags marquees out.
"I think because it’s social it’s less regimented and that makes it more inviting. Anyone can come down and jump into a team."
CARU life member Aaron Blacker said it was the perfect way to introduce new players ahead of kicking off next year's season.
"We had some brilliant teams along like the Central Australia Fijians and it's just been fantastic to see everyone involved," Blacker said.
"We're running it again this weekend (Saturday 2 December) and we're hoping it can lead into our regular comp in February."
Games kick off this Saturday on Anzac Oval (Alice Springs) at 4pm.
New or unregistered players must email email firstname.lastname@example.org to register before taking the field. Further details can be found via Dingo Cubs Facebook page or by contacting Xavier Martin on 0419 214 813.